It is now widely acknowledged that responsible corporations should engage with their stakeholders on corporate social responsibility (CSR) issues, and regularly communicate about their CSR programmes, products, and impacts with concerned stakeholders. This has included communication on products and in advertisements, in corporate social responsibility reports, and also through stakeholder engagement initiatives. CSR communication is regarded as critical for everything from convincing consumers to reward responsible companies influencing corporate accountability, to enabling managers and other stakeholders to make sense of the world (Crane and Glozer, 2016).