Tuesday 20 June 2017, Afternoon
AN INTERACTIVE WORKSHOP ON TEACHING INTERNATIONAL MARKETING AND BUSINESS
S. Tamer Cavusgil, Georgia State University
Erin Cavusgil, University of Michigan - Flint
The practice of international marketing and business continue to evolve in this rapidly globalizing economy. For international business educators, the changing environment of cross-border business implies new and novel approaches to educating tomorrow's managers. Among other things, business educators need to reflect new realities including growing importance of emerging markets and a prolonged recession.
Yet, our teaching has to be relevant, engaging, and innovative. The new generation of students, both undergraduate and graduate, provides new challenges for the instructor. How can we share the excitement of international markets with our students? How can we best connect and communicate with them via such pedagogical approaches as: experiential exercises and projects; web-based learning; videos; and cases and exercises?
This interactive session will focus on: (a) “what” – content; (b) “how” -- pedagogy; and (c) “resources” – for teaching international marketing and business. The presenters will share experience and teaching tools that have been especially developed for IB educators. The intent is also to engage participants in an interactive discussion designed to search for excellence in the teaching of international business.
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S. Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global marketing strategy, early internationalization, emerging markets, exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University. Tamer is an elected Fellow of the Academy of international Business, and a visiting professor at the University of South Australia and the University of Leeds.
Erin Cavusgil is an Associate Professor at the University of Michigan-Flint. Erin teaches both traditional as well as online classes, and enjoys experimenting with new pedagogical approaches. Erin holds a BS in Chemical Engineering from the University of Michigan, an MS in Biomedical Engineering from the University of Minnesota, and a PhD in Marketing from Michigan State University. She spent about 4 years working in the pharmaceutical industry as a chemical engineer. Her main research interests include international marketing, retailing, new product development, innovation, and marketing strategy. Her research has been published in the Journal of Product Innovation Management, Journal of the Academy of Marketing Science, International Business Review, Journal of Business Ethics, and the Journal of Business Research, among others.